Things every Social Media Manager’s needs: Endless coffee, topic date calendar, notebook full of ideas, and organization. Meet Amberlyn Wemmer, the creative behind social media and marketing for CxRA, who took her career in writing and knowledge of styling and an eye for detail to create magic in the social media world. From the concept, to the deck, to the styling, to the collaboration with the chefs, Amberlyn looks at each picture as a story with intentional detail with a chance to create and make unique content.
Social media platforms are always changing, so marketing and management tactics must change along with them. She says you always learning new things and meeting new challenges. You’ll certainly never be bored! How many jobs allow you to combine critical thinking, strategic analysis, innovation, and good food? Creating an extremely influential social media presence is the key to creating persuasive and appealing content that will connect your audience instantly. A well thought out plan is not enough if it is not implemented the same way. That is why you need to create visually attractive content so that even before the customer reads what’s written, they should be impressed by what they see. Think of it like a subtle TV commercial that grabs your attention. It could be a graphically designed social media post, a video, or even a professionally photographed image of your food. In a world dominated by technology, social media is a powerful tool and catalyst of trends and news. Social media marketing and advertising can help you increase your return on investment, as the cost of advertising on these social media forums is often less than the return.
Just because you are a social media participant does not always mean you are a natural marketer. Here are my best recommendations for leveraging social media for business. Be consistent and active on all your platforms; this also means staying on trend so do your research. Focus on your audience, make sure the content is authentic and transparent and true to the brand. Get creative with your visuals and make sure your content really stands out. Most important- have fun! You get to create the voice of the brand, inspire action, and build trust! Find out what’s important, what’s trending, and what’s next to create something unique.
